Getting featured in the press is universally regarded as a pretty great way to build awareness and improve the credibility of a brand.

We’ve seen some standout emails from brands who wish to reassure their customers as they negotiate the twists and turns of COVID-19.

For anyone serious about maximising their business’s potential for press coverage, a press kit must be a necessary addition to their website

Writing a fantastic piece of content can induce untold stress. You tinker with sentence structure and flow for hours, only to find no one...

"Should I be using LinkedIn if I’m trying to reach consumers and I’m not selling to other businesses?". This question crops up frequently...

When you're naming your company or website address, don't do it for SEO. Marks & Spencer does pretty well online these days with

Innovation = what we'd better be doing while we're playing ping pong and lazing around on beanbags

About 50% of our working day is writing, including subjective pieces like blogs and opinion editorials, or responses to existing articles fo

I'm a micro-business owner with no business partner around to kick me up the backside, so I’ve had to develop a productivity strategy th

Nigel Davies founder of Brighton-based digital workplace Claromentis, agrees. He said: "I'm not surprised Brighton is top of the li

Half a billion people now use the business networking platform, and clever targeting tools in LinkedIn's Campaign Manager mean you can g

If eyes are windows to the soul, then your brand is the window to your business.

The PR & marketing industry has never been very good at upfront pricing. Typically, you have to ask. I get it. No two client jobs are the...

“True passion is being prepared to do what you don’t want to do. Rowers get up at 4am and put themselves through physical and emotional hell