Isabella Cipirska
Are jargon-studded jobs ads letting your company down?
Ever used a word like ‘ninja’, ‘warrior’ or ‘wizard’ in a job ad? If your company is a disruptive startup that wants to attract Silicon...
top of page
Search
Isabella Cipirska
Jan 4, 20234 min
DIY PR: Do I need to write a press release?
Does my business story warrant a press release? Find out when a press release is needed, and when a different approach might be better.
Alex McCord
May 7, 20203 min
DIY PR: How to respond to journalist requests
Getting featured in the press is universally regarded as a pretty great way to build awareness and improve the credibility of a brand.
Emily Garnham
Mar 17, 20203 min
The best customer emails right now strike a reassuring, proactive tone
We’ve seen some standout emails from brands who wish to reassure their customers as they negotiate the twists and turns of COVID-19.
Alex McCord
Mar 12, 20202 min
Do you have a press kit on your website yet?
For anyone serious about maximising their business’s potential for press coverage, a press kit must be a necessary addition to their website
Alex McCord
Oct 1, 20193 min
This is why your headlines are flopping
Writing a fantastic piece of content can induce untold stress. You tinker with sentence structure and flow for hours, only to find no one...
Emily Garnham
Sep 24, 20193 min
Should I bother with LinkedIn if I run a consumer business?
"Should I be using LinkedIn if I’m trying to reach consumers and I’m not selling to other businesses?". This question crops up frequently...
Emily Garnham
May 2, 20193 min
There's no need to 'namesplain' in your startup business moniker
When you're naming your company or website address, don't do it for SEO. Marks & Spencer does pretty well online these days with
Emily Garnham
May 1, 20192 min
Bust the jargon, cut the corporate speak and get to the point
Innovation = what we'd better be doing while we're playing ping pong and lazing around on beanbags
Emily Garnham
Jan 15, 20194 min
What is PR and does my small business need it?
About 50% of our working day is writing, including subjective pieces like blogs and opinion editorials, or responses to existing articles fo
Emily Garnham
Jan 11, 20192 min
When overwhelm threatens your productivity, do ONE thing
I'm a micro-business owner with no business partner around to kick me up the backside, so I’ve had to develop a productivity strategy th
Alex McCord
Nov 14, 20182 min
Brighton is UK best for small businesses
Nigel Davies founder of Brighton-based digital workplace Claromentis, agrees. He said: "I'm not surprised Brighton is top of the li
Emily Garnham
Jul 12, 20182 min
6 things that will happen when running your first LinkedIn campaign
Half a billion people now use the business networking platform, and clever targeting tools in LinkedIn's Campaign Manager mean you can g
Emily Garnham
Mar 8, 20182 min
Why invest in startup branding when I can pay a fiver for a logo?
If eyes are windows to the soul, then your brand is the window to your business.
Emily Garnham
Sep 20, 20171 min
Startups on tight budgets need prices upfront, not on request
The PR & marketing industry has never been very good at upfront pricing. Typically, you have to ask. I get it. No two client jobs are the...
Emily Garnham
Sep 11, 20174 min
Boredom is the hallmark of passion in your career
“True passion is being prepared to do what you don’t want to do. Rowers get up at 4am and put themselves through physical and emotional hell
bottom of page