startup

All Posts
PR industry
small business
third sector
charities
startup
fitness
self development
business
PR
branding
copywriting
LinkedIn
content marketing
freelancing
remote working
Productivity

May 7
3 min

DIY PR: How to respond to journalist requests

Getting featured in the press is universally regarded as a pretty great way to build awareness and improve the credibility of a brand.

Write a comment

Emily Garnham

Mar 17
3 min

The best customer emails right now strike a reassuring, proactive tone

We’ve seen some standout emails from brands who wish to reassure their customers as they negotiate the twists and turns of COVID-19.

Write a comment

Alex McCord

Mar 12
2 min

Do you have a press kit on your website yet?

For anyone serious about maximising their business’s potential for press coverage, a press kit must be a necessary addition to their website

Write a comment

Alex McCord

Oct 1, 2019
3 min

This is why your headlines are flopping

Writing a fantastic piece of content can induce untold stress. You tinker with sentence structure and flow for hours, only to find no one...

Write a comment

Emily Garnham

Sep 24, 2019
3 min

Should I bother with LinkedIn if I run a consumer business?

"Should I be using LinkedIn if I’m trying to reach consumers and I’m not selling to other businesses?". This question crops up frequently...

Write a comment

Emily Garnham

May 2, 2019
3 min

There's no need to 'namesplain' in your startup business moniker

When you're naming your company or website address, don't do it for SEO. Marks & Spencer does pretty well online these days with

Write a comment

Emily Garnham

May 1, 2019
2 min

Bust the jargon, cut the corporate speak and get to the point

Innovation = what we'd better be doing while we're playing ping pong and lazing around on beanbags

Write a comment

Emily Garnham

Jan 15, 2019
4 min

What is PR and does my small business need it?

About 50% of our working day is writing, including subjective pieces like blogs and opinion editorials, or responses to existing articles fo

Write a comment

Emily Garnham

Jan 11, 2019
2 min

When overwhelm threatens your productivity, do ONE thing

I'm a micro-business owner with no business partner around to kick me up the backside, so I’ve had to develop a productivity strategy th

Write a comment

Alex McCord

Nov 14, 2018
2 min

Brighton is UK best for small businesses

Nigel Davies founder of Brighton-based digital workplace Claromentis, agrees. He said: "I'm not surprised Brighton is top of the li

Write a comment

Emily Garnham

Jul 12, 2018
2 min

6 things that will happen when running your first LinkedIn campaign

Half a billion people now use the business networking platform, and clever targeting tools in LinkedIn's Campaign Manager mean you can g

Write a comment

Emily Garnham

Mar 8, 2018
2 min

Why invest in startup branding when I can pay a fiver for a logo?

If eyes are windows to the soul, then your brand is the window to your business.

Write a comment

Emily Garnham

Sep 20, 2017
1 min

Startups on tight budgets need prices upfront, not on request

The PR & marketing industry has never been very good at upfront pricing. Typically, you have to ask. I get it. No two client jobs are the...

Write a comment

Emily Garnham

Sep 11, 2017
4 min

Boredom is the hallmark of passion in your career

“True passion is being prepared to do what you don’t want to do. Rowers get up at 4am and put themselves through physical and emotional hell

Write a comment

{"items":["5eb4250a35be8000176d19e3","5e70fd38cb9e750017989b06","5e6a44ad7ed95e0017b75b06","5e6104542a922e00173ea86c","5e610454acd7ec00176e7f32","5e61045473f3f300176c5d6f","5e610454fa2b4b0017491f49","5e610454e567550017b9a17e","5e610454703c250017c76619","5e610454949a6c0017c46518","5e6104545ddbaa0017547bc7","5e61045496d202001704e1d2","5e61045443f4a20017492b05","5e6104546fb7430017946df4"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":1060,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":16,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","scrollSnap":false,"itemClick":"expand","fullscreen":true,"allowSocial":true,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":true,"loveCounter":false,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":-30,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"gallerySizeType":"px","gallerySizePx":1060,"itemBorderColor":{"themeName":"color_12","value":"rgba(223,223,223,0)"},"galleryLayout":2,"modifiedGallerySize":true,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.5},"container":{"width":1060,"galleryWidth":1092,"galleryHeight":1440,"scrollBase":0,"height":null}}