Isabella CipirskaDec 20, 20213 minDon’t invest in PR if all you want is an SEO boostAround one in every 10 small businesses that approach us want to see if we can boost their search engine rankings. If you’re hell bent on...
Emily GarnhamAug 18, 20201 minTV news and print newspapers not dead yetTV is still the most popular platform for news consumption, and more than a third of adults still read print newspapers, according to annual
Alex McCordMay 7, 20203 minDIY PR: How to respond to journalist requestsGetting featured in the press is universally regarded as a pretty great way to build awareness and improve the credibility of a brand.
Emily GarnhamMar 17, 20203 minThe best customer emails right now strike a reassuring, proactive tone We’ve seen some standout emails from brands who wish to reassure their customers as they negotiate the twists and turns of COVID-19.
Alex McCordMar 12, 20202 minDo you have a press kit on your website yet?For anyone serious about maximising their business’s potential for press coverage, a press kit must be a necessary addition to their website
Emily GarnhamMar 12, 20202 minGood examples of PR and communications in response to coronavirus PR and marketing now requires extreme delicacy; it’s very easy for businesses to overstep the line into the realms of blatant opportunism.
Emily GarnhamJan 15, 20194 minWhat is PR and does my small business need it?About 50% of our working day is writing, including subjective pieces like blogs and opinion editorials, or responses to existing articles fo
Emily GarnhamSep 20, 20171 minStartups on tight budgets need prices upfront, not on requestThe PR & marketing industry has never been very good at upfront pricing. Typically, you have to ask. I get it. No two client jobs are the...
Emily GarnhamSep 7, 20171 minThe first rule of positive PR? Don't pick on the elderlyIf you operate in an industry where customer complaints are unavoidable, reputation and crisis management is likely to be a big part of...