We’ve seen some standout emails from brands who wish to reassure their customers as they negotiate the twists and turns of COVID-19.

For anyone serious about maximising their business’s potential for press coverage, a press kit must be a necessary addition to their website

PR and marketing now requires extreme delicacy; it’s very easy for businesses to overstep the line into the realms of blatant opportunism.

About 50% of our working day is writing, including subjective pieces like blogs and opinion editorials, or responses to existing articles fo

The PR & marketing industry has never been very good at upfront pricing. Typically, you have to ask. I get it. No two client jobs are the same, every busines...

If you operate in an industry where customer complaints are unavoidable, reputation and crisis management is likely to be a big part of your PR strategy. And...