Isabella Cipirska
Are jargon-studded jobs ads letting your company down?
Ever used a word like ‘ninja’, ‘warrior’ or ‘wizard’ in a job ad? If your company is a disruptive startup that wants to attract Silicon...
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Isabella Cipirska
Jan 4, 20234 min
DIY PR: Do I need to write a press release?
Does my business story warrant a press release? Find out when a press release is needed, and when a different approach might be better.
Isabella Cipirska
Dec 20, 20213 min
Don’t invest in PR if all you want is an SEO boost
Around one in every 10 small businesses that approach us want to see if we can boost their search engine rankings. If you’re hell bent on...
Emily Garnham
Aug 18, 20201 min
TV news and print newspapers not dead yet
TV is still the most popular platform for news consumption, and more than a third of adults still read print newspapers, according to annual
Alex McCord
May 7, 20203 min
DIY PR: How to respond to journalist requests
Getting featured in the press is universally regarded as a pretty great way to build awareness and improve the credibility of a brand.
Emily Garnham
Mar 17, 20203 min
The best customer emails right now strike a reassuring, proactive tone
We’ve seen some standout emails from brands who wish to reassure their customers as they negotiate the twists and turns of COVID-19.
Alex McCord
Mar 12, 20202 min
Do you have a press kit on your website yet?
For anyone serious about maximising their business’s potential for press coverage, a press kit must be a necessary addition to their website
Emily Garnham
Mar 12, 20202 min
Good examples of PR and communications in response to coronavirus
PR and marketing now requires extreme delicacy; it’s very easy for businesses to overstep the line into the realms of blatant opportunism.
Emily Garnham
Jan 15, 20194 min
What is PR and does my small business need it?
About 50% of our working day is writing, including subjective pieces like blogs and opinion editorials, or responses to existing articles fo
Emily Garnham
Sep 20, 20171 min
Startups on tight budgets need prices upfront, not on request
The PR & marketing industry has never been very good at upfront pricing. Typically, you have to ask. I get it. No two client jobs are the...
Emily Garnham
Sep 7, 20171 min
The first rule of positive PR? Don't pick on the elderly
If you operate in an industry where customer complaints are unavoidable, reputation and crisis management is likely to be a big part of...
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