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Bust the jargon, cut the corporate speak and get to the point

Busy getting press coverage... for ourselves

Apr 1, 2019
1 min

Busy getting press coverage... for ourselves

We're in the business of bagging press coverage for our startup clients, so if we were to keep all the pickings for ourselves, they might have a few choice words for us. But occasionally, we have a little flutter... Here are a few bits we made earlier, with more to follow, just as soon as our clients stop nicking all the good stuff: Yours truly in Forbes debating a very important topic – whether or not lunch is for wimps – and admitting to all who cares to read it that I'm ab

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Time pressed startups should use the Eisenhower Matrix

Feb 20, 2018
2 min

Time pressed startups should use the Eisenhower Matrix

Busy startup business owners looking for time and productivity hacks should try the Eisenhower Matrix. Also known at the 'urgent important matrix', this is a method to help the time poor prioritise tasks and make them more manageable. First, itemise your to do list. My advice is to list the tasks in bitesize form. For example, rather than 'write the copy for my website', you break it down into smaller chunks e.g. Write the About Us section of my website Write a blog about how

Startups on tight budgets need prices upfront, not on request

Sep 20, 2017
1 min

Startups on tight budgets need prices upfront, not on request

The PR & marketing industry has never been very good at upfront pricing. Typically, you have to ask. I get it. No two client jobs are the same, every business has different needs, and projects have to be tailored and priced accordingly. But small businesses and startups neither have the time to ask multiple companies to quote, nor flexible budgets. And they certainly don't want to be screening calls and emails from the businesses who've quoted for weeks afterwards. Those targ

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Broadband has minimum service levels, why not PR?

May 1, 2017
2 min

Broadband has minimum service levels, why not PR?

Only a handful of PR agencies will guarantee clients a minimum level of press coverage. Traditionally, PRs work on hours and once those hours have expired – even if no coverage has been achieved – they down tools. This might explain why I've spoken to dozens of small business owners who've been disappointed by the results, and shocked their limited hours were being spent on presentations boasting colourful analytics that attempted to make up for the lack of actual press cover