"Should I be using LinkedIn if I’m trying to reach consumers and I’m not selling to other businesses?". This question crops up frequently...

You can’t expect to grow followers if you don’t offer anything interesting to watch, read or listen to.

Half a billion people now use the business networking platform, and clever targeting tools in LinkedIn's Campaign Manager mean you can g

It’s not all about paid content, you can get reach organically on LinkedIn by simply reminding colleagues and employees to share your conten