If there were a bootstrapping award, it’d surely go to software designer and developer Max Shelley, who spent just £8 securing his first two paying customers. And his method is easy to replicate. Max built a simple landing page offering email marketing design. He spend his £8 budget on Adwords to drive traffic to it and, during the evenings, he manned the page’s live chat window, waiting for visitors to fire questions at him. He recalls: “I knew my skills were a scarcity in b