Writing a fantastic piece of content can induce untold stress. You tinker with sentence structure and flow for hours, only to find no one clicks on your masterpiece because the headline is letting you down. The headline of your article is like a first impression – you only get one chance, so it needs to turn heads. But there are plenty of things at play to confuse matters. What's the ideal length? Just how important is search engine optimisation (SEO)? Where's the line betwee