"Should I be using LinkedIn if I’m trying to reach consumers and I’m not selling to other businesses?". This question crops up frequently when we talk to startups. 

We’re all stretched, and if you’re selling baseballs, beer, or bundt cakes, LinkedIn – the prof...

You can’t expect to grow followers if you don’t offer anything interesting to watch, read or listen to.

Half a billion people now use the business networking platform, and clever targeting tools in LinkedIn's Campaign Manager mean you can get your business in front of the people who are most likely to use your service or buy your product.

It’s not all about paid content, you can get reach organically on LinkedIn by simply reminding colleagues and employees to share your content. Not only is this completely free of charge, employees have 10 times more reach than companies do. They are trusted and influen...