©2017 by Tartle Ltd


25 Sep 2017

It is quite possible to do your own PR if you know how.

I've been mentoring startups for a few months now, and one of my proudest moments was last week, when a mentee who runs eponymous lingerie business EllaVine.co.uk emailed to say she needed to postpone our next sess...

22 Sep 2017

Small business owner Brett Dixon, founder of DP Online Marketing, is the only person I know who talks about SEO (search engine optimisation) and PPC (pay per click) without making me want to shut my eyes and hum.

Amongst many other things, he does rescue jobs for compan...

20 Sep 2017

The PR & marketing industry has never been very good at upfront pricing. Typically, you have to ask.

I get it. No two client jobs are the same, every business has different needs, and projects have to be tailored and priced accordingly.

But small businesses and sta...

11 Sep 2017

“True passion is being prepared to do what you don’t want to do. Rowers get up at 4am and put themselves through physical and emotional hell, not to mention the boredom. The sword has to go through the fire to make it strong. If you’re truly passionate you’ll be able t...

7 Sep 2017

If you operate in an industry where customer complaints are unavoidable, reputation and crisis management is likely to be a big part of your PR strategy.

And it really isn't rocket science. 

1. Act swiftly to rectify the situation quickly when you've done something wron...

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