©2017 by Tartle Ltd


24 Sep 2019

"Should I be using LinkedIn if I’m trying to reach consumers and I’m not selling to other businesses?". This question crops up frequently when we talk to startups. 

We’re all stretched, and if you’re selling baseballs, beer, or bundt cakes, LinkedIn – the prof...

2 May 2019

When you're naming your company or website address, don't do it for SEO. Marks & Spencer does pretty well online these days without being called 'top end posh food shop', yet Google knows exactly what they do and what search terms should produce their s...

2 May 2019

Buzzshot, an Escape Room SaaS company, launched in 2016. It covers player check in and waivers, custom hardware for in-game photography, post-game follow up by SMS and email and community outreach, all in a single system.

1 May 2019

You can’t expect to grow followers if you don’t offer anything interesting to watch, read or listen to.

1 May 2019

Innovation = what we'd better be doing while we're playing ping pong and lazing around on beanbags

1 Apr 2019

We're in the business of bagging press coverage for our startup clients, so if we were to keep all the pickings for ourselves, they might have a few choice words for us.

But occasionally, we have a little flutter...

Here are a few bits we made earlier, with more to follo...

15 Jan 2019

About 50% of our working day is writing, including subjective pieces like blogs and opinion editorials, or responses to existing articles for broadsheet letter pages*. Why? Because our clients are experts, and have strong opinions on the topics that shape their industr...

11 Jan 2019

I'm a micro-business owner with no business partner around to kick me up the backside, so I’ve had to develop a productivity strategy that works for me. And I wanted to share it with you. I call it Do One Thing which I’m fairly sure I’ve not ripped off from Nike.

21 Nov 2018

My LinkedIn feed is often peppered with articles proclaiming that “sitting is the new smoking” but I’ve not taken it all that seriously. Not until I read that, in 2014, Denmark made it mandatory for employers to offer their staff sit-stand desks.

30 Oct 2018

Earlier this month, I flew to Zurich to attend the School of Life's three-day annual conference.

This global school for adults – co-founded and led by philosopher Alain de Botton – is dedicated to developing emotional intelligence, and uses psychology, philosophy and cu...

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