Should I bother with LinkedIn if I run a consumer business?

"Should I be using LinkedIn if I’m trying to reach consumers and I’m not selling to other businesses?". This question crops up frequently when we talk to startups. We’re all stretched, and if you’re selling baseballs, beer, or bundt cakes, LinkedIn – the professional networking site – is hardly going to be your first choice social media platform when Instagram and Facebook are a better fit. But there are five good reasons B2C companies should, regularly, dedicate some time to LinkedIn... 1. To build an ‘employer’ brand If you struggle to hire good people, LinkedIn is where they’re lurking. Not only can you use its jobs board to reach a huge pool of talented candidates (every eight seconds