Jo Malone is the ultimate raconteur

To many, Jo Malone is the queen of fragrance. To me she's the ultimate raconteur, and one of the only entrepreneurs brave enough to make her mistakes a part of her story. At the Hay Festival this summer, I watched Jo talk about her new book, which I later bought and devoured in a couple of days. It helps that you can sniff it out on your bookshelf, quite literally - there's a perfume scented page inside the cover. On stage, the business woman and nose behind some of the most famous scents in the world was as candid as ever as she talked about exiting her business, and relinquishing the rights to her name and her fragrances. While that was not a rushed decision, Jo told the audience she regre