What the blazes is a Tartle?

You might well ask. Tartle is a wonderful Scots word that has no literal translation in English. Have you ever tried to introduce two people, and forgotten one of their names? Oops, you tartled! If you're a stinky rotten tartler, follow this advice at your next networking event: 1. When you shake someone's hand on first meeting, repeat their name twice to make it stick. This can go wrong. A man I tried this on thought I shared the same name as him, and he started calling me Rod. 2. If that doesn't work, try word association. For example, if his name's Adam, try to imagine him in the garden of Eden, naked but for a fig leaf. 3. Ask for a business card. Note that this doesn't work so well at s

Broadband has minimum service levels, why not PR?

Only a handful of PR agencies will guarantee clients a minimum level of press coverage. Traditionally, PRs work on hours and once those hours have expired – even if no coverage has been achieved – they down tools. This might explain why I've spoken to dozens of small business owners who've been disappointed by the results, and shocked their limited hours were being spent on presentations boasting colourful analytics that attempted to make up for the lack of actual press coverage achieved. This gives the PR industry a bad name. Put yourself in the shoes of a small business owner, especially pre-investment. That person will be ploughing their own savings into kick starting their venture - and